The research data shows that companies will spend over $116 billion on online marketing strategies, including SEO, webinars, and social media marketing. Meanwhile, companies will be spending $111 billion for print advertising.
Other noteworthy findings from the research results include:
- Marketing strategies creating the highest business to business to return on investment are effective company websites, search engine marketing, e marketing and e news letters
- More than 50% of business rate Facebook as "Extremely or some what effective"
- 45% business to business marketters rate Linkedin as "Extremely or some what effective"
- 35% business to business marketters rate Twitter as "Extremely or some what effective"
- 25% business to business marketters rate MySpace as "Extremely or some what effective"
The findings of Outsell’s study clearly shows online advertising, Internet marketing strategies, and social media marketing to be not only more popular with businesses, but also much more effective with targeted audiences.
This is fantastic news especially for local and small businesses, because online advertising and Internet marketing is cheaper, reaches a wider audience, and has a much better return on investment versus other marketing strategies.
Other recent research reports that almost all consumers (more than 97 percent!) use online media when researching local companies and services. And, among the consumers surveyed, more than 90% use search engines to compare and research local businesses. The Internet has indeed become an integral part of consumers’ local commercial activity.
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